Archive | January, 2008

…More reasons on why it is fun to work for start-ups

5 Jan

I been reading trak.in blog for couple of months now and every time i visit the blog i get to read interesting articles and news about what is happening in the indian business industry.

Here is what Arun (he owns the blog) has to say about why it is really exciting to work in a star-up organization.

I had earlier posted my views on why it is great to work in a start-up firm – here. Clearly, Arun seems to share my opinions as well.
see ya soon!

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Love what blyke is doing

5 Jan

I am not sure how many of you guys ever heard about blyke. In any case, let me give you a brief: blyke is a very promising and exciting mobile advertising company. They plan to display ads in mobile sites and mobile phones in uk.

Check out the article here:

Getting Free Cellphone Calls for ADS

Now, what Blyke is doing is something really interesting. They are saying something like this to you (if you are UK based mobile subscriber that is), “look here mate. What if I tell you that you can make free calls any where in UK if you allow us to pop some ads into mobile phone? Won’t that be capital for you? How about it? Eh? All you need to do is give us your permission to display some relevant ads in your mobile phones and in return we will give you free minutes to make calls to your loved ones.

 What I am thinking is – what if we can apply such a business model in India? Will it work? If it does, how successful would it be?

drop in your comments, will ya

see ya soon!

 

Stop belittling indian companies

5 Jan

Check out this article in Advertising Age. Notice the way the author tags Indian companies? I am quoting the author here – “…Ford confirms it is in talks to sell the Jaguar and Land Rover brands to an Indian automaker you never heard of”. Can you believe that?

When did the100 year old TATA Company and TATA motors (slated to launch world’s first 1ac rupees car) become an unknown brand?

I guess, the author never bothered to check who the automaker is, or if she did, then she clearly has no clue what a behemoth of a company it is. Does she know that TATA steel is the third largest steel making company in the world after Arcelor-Mittal and Nippon?

I don’t get this biased attitude of American and other western countries when it comes to India and Indian companies. Haven’t they still realized that our companies are no longer thinking small and growth plans not confined to Indian shores?

I sent her mail, asking her (very humbly, mind you) not to belittle an Indian company again and get her facts straight before she writes her reports like this again.

Let me know what you think, folks

top 10 marketing blogs

5 Jan

Here is the link to the top 10 marketing blogs of 2007 which I thought is very interesting and informative. We see some of the familiar names in the list – Seth Godin, Tom Peters, Search Engine Watch and the influential marketing blog.

I f you guys are interested in marketing and social media networking you may want to check it out.

 Here is the link:

the top 10 marketing blogs of 2007 

 see ya soon!

 

Zestadz now sell ads in facebook mobile platform.

4 Jan

It is now official. ZestADZ, India’s leading mobile advertising platform is now ready to sell ads in facebook mobile platform.

This means, that mobile site/content owner in facebook who offer services via SMS/WAP or other rich media format can now monetize it, from India traffic, by embedding ads from leading advertisers in India.

Mobile-worx, which conceived and created ZestADZ, is the first Indian company to offer such services.

Here are the advantages of ZestADZ:

For publishers:

  • Monetize WAP/SMS inventory via traffic from India.
  • ZestADZ shares revenues only with publishers. Earn better revenues!
  • Transparent and real- time reporting system.
  • ZestADZ can send ads anywhere in India. Pan-India access.
  • ZestADZ can deliver ads in all mobile platform- SMS/WAP/ Rich media content (videos, games, mobile TV episodes…etc).

For advertisers:

  • Send highly relevant and contextual ads anywhere in India.
  • Highly interactive and personalized communication.
  • Spread brand awareness.
  • Generate leads.
  • Under customer better.
  • Advertise in all forms mobile platform.
  • Get real time analytics info and fine tune campaign accordingly to have better ROI.

 

Press release links here :

Ndtv Profit reports

Exchange4media reports