Tag Archives: Fitness

Does your Brand have a Brand Song?

18 May

Very few companies have kick ass accessories (Manchester). Many Companies have great tag lines (Nike). Loads of companies have Jingles (AIRTEL). Almost all companies have a recognizable Brand Logos (Apple).  Now ask yourself this question:

How many companies do you know which has a Brand Song?

I got thinking about this during my Organizational Behaviour class last Saturday. Thinking about it for some time, I connected the thought process to the brand I was working with previously – BODYFUELZ. BODYFUELZ has great products & accessories, no tag line and no recognizable brand logo. The name in itself is the brand logo. And it definitely dint have a brand song. Come to think of it, I find very few companies have brand song.

In the lingo of tourism marketing, a nation has a brand song which is used to woo customers both from abroad and domestic. For India, the national anthem is a great brand song. It is one of most loved brand song ever made. The minute you hear the national anthem, a sense of pride swells into your heart. You connect yourself o India. And if you have heard it enough, as foreigner, you would know the Indian anthem anywhere. It’s a beautiful song.

Even, Vande Mataram , though not the national anthem, is a brand song in its own right in connecting it to Brand India ( thank you Lataji & ARR  for taking it to the world)

The big point is this: If a nation of billion people can be moved with a great national anthem, usher in patriotism and loyalty, why can’t an organization have a great brand song?

When are you going to get a brand song for your company and its brand portfolio?

A great brand song:

  • Immediately connects the customer, the employee, the stockholder to the brand and its attributes.
  • It is a great differentiator
  • Will make the customer feel part of an elite group whose products they use which has a kick ass brand song.
  • Builds brand loyalty
  • Gives the customer a sense of pride in owing the product
  • It also gives you a chance to go viral

Brand Song, Social Media, Word of Mouth:

Do you need a Bharth Bala or ARR or Black Eyed Peas to get you a great company Brand Song? Fo-fo… Not at all! You can get a great brand song from your customers. Better still; go ask the whole world to make you a great brand song. Go Open Culture.

All you need to do is to ask them. Nicely.  Politely. And you better be sincere about it.

Here is what you can do:

  1. Create a separate webpage in your website inviting people from all over India/world to contribute to a great brand song. You will have budding artists, visual communication and music students, potential bathroom singers, husbands, housewives, your own customers, someone from Somalia may upload a brand song for you if you give them the opportunity.  This is crowd-sourcing
  2. Ask them to upload their brand song in YouTube and pull it to your website and invite people to vote for the brand song.
  3. Use public relations not advertising to spread the word about this campaign.
  4. Invite famous people (see if you can get ARR or Chitra) to judge the brand song.
  5. Invite comments from other people about the brand song.
  6. Recognize and honour the brand song maker by putting up their name in your website, press releases.
  7. Not many people want money, they want to be respected for they do. Acknowledge them for their effort. You may pay them but see if you can give them a platform to showcase their talents.
  8. Next, short list and give exclusive access to your customers and ask them to choose what the song they like. This is interactivity. No point in having a brand song which your customers hate.

Done? Then, produce the song yourself. Again, you don’t need celebrity artists to make it for you. Go to colleges which run visual communication and media courses and invite students there to make that brand song for you. I know of many engineers working in big software companies who are weekend music makers with their own band dying to get a chance to be part of something like this, so find them and ask them to make it for you. You are not going to pay them a bomb here; instead they will thank you for the opportunity.

Finally, unleash the Idea Virus (as Seth Godin so eloquently puts. Thank You Seth!) :

  • Release your company brand song in your website.
  • Go ape in Youtube/vimeo/metacafe
  • Create ring tones and pass it on to your company employees and customers and request (not ask, mind you) to spread to others. They will. You know why? Because they built that song. You made them part of the process. You recognized their value and contribute. Heck! You even made them feel great!  So, why won’t they spread the song?

Spread the song and the brand name spreads.

Journalists love the juicy stuff and will start writing about your company and what the company has done in newspapers and websites. Treat these journalists with respect. Give them the info what they need.

You are not done yet though.

Go to the bloggers. Ask the bloggers to review the brand song in their posts.

Go for barter system here. Exchange your product or service for their review. And if you tell me that you don’t have anything to give them, stop reading this post, get to your R&D and make a kick ass product and then follow the thoughts above.

Finally, use social media, facebook fanpage, twitter, social bookmarks and take it to greater heights. But like Jeremiah( my mentor cos of who I fell in love with social media ) says – Always have a social media strategy when using these tools.

So, who says you can’t have a Brand Song?

[If you like my thoughts here, i would greatly appreciate it if you spread it around with your twitter/facebook/orkut /linkedin account. Thank You, Very much]

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the accidental Brand Manager

21 Mar

This part of my life was never planned . This part of life of becoming the Brand Manager for BODYFUELZ was as serendipitous as it can come. Becoming a Brand Manager was always part of the plan. Just then I became one a bit too early.

So here I am , Brand Manager of BODYFUELZ. What we do , you ask ? We help some of India’s top sports players, endurance athletes , serious bodybuilders and fitness freaks to reach their fitness goals via performance nutrition.

So we have someone like Sushil Kumar using our highly advanced , bio engineered Aminonutriton products to build lean muscle mass, strength and stamina to reach his peak performance for his game.

We have the Indian Hockey Team use our products like FASTCHARGE and PWRSPORTS to  in their game to build endurance and stamina and prevent fatigue while playing.

We have been helping people develop lean , ripped muscles using our product called MUSCLEMAX .

We enable people in the weight loss program in the most safest , effective manner possible.

And those who connect and buy from us directly either through mail (pmt@bodyfuelz.com), call ( 044-42014141/9884592632) or via facebook community , we give free diet/fitness and nutritional guidance.

Our in-house nutritionist will guide them all round the year.

My Role :

As the Brand Manager I connect with users to help them understand concept of next generation sports nutrition both Online and Offline.

Online –  You can find us here in facebook community –  BODYFUELZ Facebook Community

I believe in the future of social media marrying PR and Viral Marketing .  That is also one of the reasons why i exited from an advertising in industry.

Future  connect :

Starting from now my blog will mirror all that we do in the social media sphere . It would include very precise and practical ideas on building a brand using websites, blogs, rss, social networking, widgets and how to connect that with online PR.

Social Media Chennai Chapter :

I also aim to start a social media group based out of Chennai. A bar-camp – unconference style where i would like to invite brand manager, marketing managers, web designers , chief marketing officers, advertising and public relation executives and the likes.

The agenda would be simple . We will meet to connect and share ideas, best practises, discuss case studies, new trends in the social media sphere and how we can help our clients improve  their reach to their customers.

The only criteria would be that you should be passionate and believer of digital/social media marketing.

Drop in a mail – spartanvikas1983@gmail.com,

call me   – 9884592632

or drop in your comments here and spread the good word.

Look forward to some dynamic response from you guys ..

Corporate Napping :-)

2 Feb

Alright ! this is kinda cheeky and ” oh-my-god I I cant allow that” idea , but may i suggest to all managers and boss and CMO’s  and CFo’s and the CEO’s to allow employees to take a nap post lunch for at least 10-15 min?

It is not like taking a small nap everyday is going to bring down business and nosedive the profits , is it ?

You know the info but let me remind you in anyway – When adults napped between 2 and 4 p.m., one recent study showed, they performed better which led to improved productivity and low stress levels. Low stress means happy employees .Happy employees means low attrition. Low attrition means … – take your pick answer Mr Hr !

People who took naps also had no problems falling asleep at night. Maybe the CEO himself needs one , no ?

So what is behind the beauty of napping ?

“It may protect brain circuits from overuse until those neurons can consolidate what’s been learned about a procedure,” says Robert Stickgold, Ph.D., coauthor of the Harvard study.

Here is the thing. Too much of napping leads to sleep and you wont be able to sleep in the night. The trick is to make it short and early .

By early –  means daylight hours, at least five to 7  hours before you plan on going to sleep that night (between 2 and 4 p.m. is prime). Any later and your circadian rhythms will kick in, and you will rob yourself of a fitful nighht sleep.

As for short, keep your naps to less than an hour; 20 to 30 minutes is enough for most people to get the benefits.

So, how to do it ?

To help stick to this nap-  find a quiet couch/sofa or carpeted floor where you can lie down. Shut your eyes in your office chair for 20 minutes to  relax and refresh . You need to make sure you are not disturbed by phone calls and other avoidable distractions .

Home , work or just before a game I guarantee that you’ll find that—after a nice restorative nap, you’ll play much better with others.

Happy Napping , guys ! Ahem .. get the permission from the boss first.

The Top 10 health websites

1 Feb

Don’t be awestruck by how Amir Khan went about getting the 8 pack killer body when you can get it for yourself. All you need is dollops of inspiration, good knowledge,tremendous will power and a good job ( no need for any wallet sucking fancy gym at all ! )

Here is a super cool list for the fitness enthusiast in you :

1.  For complete fitness info    –                ExRx

2.  On Free weights                      –               Strong Lifts

3.  For Nutrition                          –                Nutrition Data

4. For Strength building          –                 Muscle Talk

5.  For information                   –                  Sports Coach

6. For Diet                                     –                 Food Focus

7.  Equipmet you need             –                EliteFTS

8.  Information                           –                John Beradi

9.  Workouts                                –               Baye

10. The coolest one                 –               Mens Health

From : Mh

Ten Ways to Reinvent Yourself

1 Feb

1. Take responsibility for where you are now .

2. Think : What do I want to be ?

3. Work out what’s stopping you .

4. Enjoy the process

5. De clutter – your life and mind

6. Do something you always said you woudnt

7. Chat to people you normal ignore

8. Learn to trust your judjement

9. Take life less seriously …..

10. …… put more into it

Thoughts from : MT