Archive | April, 2009

Lalith Modi : Corporate Pimp: IPL

17 Apr

Tomorrow IPL starts . And guess what ? I am gonna keep away from it . Not watching IPL matches is at the top my list of ” What not to do  during this summer” .  Here is why …

IPL Matches : Rise of the Corporate Pimp ( and his chamchas) :

I gotta to hand it to that man . One Mr.Lalit Modi. Corporate Pimp par excellence.He moved IPL matches which is [India Primeir League] to South Africa. Why ? Becuase  he just couldnt keep himself away from money.

Lalith Modi

He chose Greed over Safety. Money over Motherland.

When India votes for its future in the next 2 months , becuase of this one man,  a group of Indian crickerts will be not be voting.

He wanted to fill his coffers. He wanted to make sure his chamchas -SRK, Priety Zinta, Shilpa Shetty and wife of some prominent Indian business man who are so jobless that they got into such business –  also get the millege of the money invested. This is sheer pimping – Corporate Ishstyle !

r-k-laxman

Here is a nation battling a mamoth of elections . The numbers are awe inspiring .It will be spread over five stages, taking four weeks and involving 6.5m staff. In 543 constituencies, 4,617 candidates, representing some 300 parties, will compete for the ballots of an electorate of 714m eligible voters. The voting will happen in over 828,804 polling stations.

This election is going be under such a intense security due to the terror threat. And yet,this man just simply wanted his ROI. Bloody F***king money mongering …

As a self respecting , urban, middle class Indian I am gonna be involved in voting and be part of this election process than be caught watching IPL matches.

Common Guys ! I may not have money these people have , but hey , I have the dignity which they lack.

Someone forgot to tell Lalit that Indian Elections are conducted during the summer season every 5 years. He could have set the dates of these matches pre or post elections.

Some people just dont change !

The One good thing :

Economist in its latest article India’s jumbo election has this quote –

A poor, diverse country of more than 30 main languages and six main religions, India also has, in the Hindu caste system, a tradition of hierarchy seemingly at odds with a system of universal suffrage.

Since when did India become poor? Wonder why The Economist is so anti – India all the time in its articles.

Did they not realize that because the Indian govt dint budge under Laith’s threats and becasue IPL has moved to South Africa , it has indirectly opened gates of money which will be pumped into the South African Economy?

IPL will be bring loads of money into South Africa in  the form of increased tourism ,tax money, ticket sales, job generation and etc ..

We just did South Africa  a big favor by not allowing IPL in India. Lol! Aint that awesome ..

(Oh yes, these are my thoughts and  opinions  and not a corporate blog)


aaah! clarity finally.. In my journey

15 Apr

You know .. I just figured how i am gonna drive business in my company. Havent even informed Ryan yet. You know .. Ryan , Business Head for BODYFUELZ – my boss.. So he had asked me this question the other day – Vikas , how are you gonna drive business in this company ?

Been mashing up my thoughts for a quiet a while now . Actually a month . Close to a month …

Well , when i did figure out I kinda had this englightment inside me . Like this – “Boom! thats It ! This is what i want to do . this is what i should be doing. this what i am good at . Or i could be good at but not yet there.”

So ahem .. here is what  I would be doing with my future . At least the discipline I gonna dedicate my career.

I will put it in points just in case i read this blog couple of months from now when i need direction.

– Economics + Digital Media : I am trained economist. Rather : trained to understand economics. So no matter what others think ,  I tell ya folks,  Economics is so KOOOOl! Seriously it is .. It makes you compare and understand and figure out how a consumer spends or how he/she is likely to spend, with the money earned. It is fasicnating. It is human drama and it is has all the ingredients to make it a pot-boiler.

Now if I marry economics to digital media , you have a Blue Market Career. Fancy words, fancy titles .. you know the drill!

–  Social Media Communitions : You have heard of social media marketing but this is new. Social Media Communications is the package of social media technologies , corp comm and public relations. I haven tried it yet but something tells me ( it is the guts i say , MIND IT!) that this concept is gonna rock.

–  E Business : Get the word right . It is not e- commerce. It is E- Business. Watch this space to know more on what is the difference between the two.

– Connected Marketing : Word of Mouth, Viral  and Network hubs. String them together and you have a great campaign. Figure out a way to convert that to sales. Man, you will rock the boat!  You know,  I actually wanna rock my life, my relationships and my company once in a while .. Shake out the toxins and bring in fresh air. It will do good.

Word of Mouth : This is repetative. But I love this concept so much  that it needs to be revisted in my list.  If i can crowd source, buzz market, social network, tech process, thought lead, create hubs and start a wom plague then connect with a sale. I get done more with less.

heads up : Digital Branding is here to stay . What it lacks is a  Jermiah kind of a guy who will walk the talk and talk the walk. I mean , who is will  talk about it ( become a thought leader… ) and walk the talk ( …and show how it is done) . I am gonna be that guy or die trying . I am no technologist . I dont code. I observe  ( i am a buddhist by practise you see..) and i will be the “watcher” and then make my move from behind the scenes .

What will happen in future with these ideas ? Dont know.  Dont care.. but this is me now ..

Using Avast over Avg

12 Apr

Met a genius networking guy .. My laptop is back to damn good condition after he did his magic on networking and security.

His advice :

dont use Avg , instead use Avast .

Dont use chrome as it has security issues and instead use Firefox.

So I just now :

downloaded Avast and removed Avg

started once again using firefox.. Love the browser !

Crowdsourcing – A disappointment

12 Apr

Oops! Its been a long time since i lasted posted an entry here. Busy with work, getting back home late and being tired and my laptop got screwed up cos of my networking guy.

Anyway, just completed the book Crowdsourcing by Jeff Howe, which was a big disappoitment. I thought it would be a worthy successor to Wikinomics or maybe even a good book on understanding the new media and social networks.

Sadly that was not the case. while the scope of the book was huge and examples/case studies great, the book has too much of unnecessary explanation on stuff unrelated to wom, buzz and social media.

I am giving the book a 1 out of 5 stars .

I am now reading :

Direct from Dell

Killer Differentiators: 13 strategies to grow your brand

Connected Marketing,

and a book on Ecommerce

I plan to read :

The Wisdom of the Crowds

Anatomy of Buzz : Revisited

and, Gurillea PR 2.0

Yesterday I got my hands on :

What I talk about when i talk about running by Haruki Murakami . He is one of my most fav authors .. cant wait to start reading the book … 🙂

Will be back with a proper post soon..