Archive | Infomation RSS feed for this section

TOI Sleaze Journalism – Is this a way to build a brand?

17 Apr

Sleaze Journalism by TOI

Sleaze Journalism by Times of India :

TOI it is all about sensationalism and sleaze reporting and promoting to increase readership and TRP ratings. Why use the word SEX in this ad just because a glamorous lady is involved in the current IPL controversy? Why create such sleaze journalism? Why waste paper unnecessarily for printing this edition? Crest edition contains nothing by useless content and loads of advertisement to make money and mislead people .

The question I am asking : Is this how a national brand should behave ? Is this how you build brand reputation ?

Using the word SEX is to gain eyeballs to increase readership ratings is the most disgusting and unethical way to promote brand …

An open letter to HBR team

1 Jan

To,

India Today Group and the HBR team

Extremely sad and shocked at the increase of the price of HBR from Rs.500 to Rs.750! Not sure why this suddenly increase in price. Is it cos of the new design or because it is a double issue or it is New Year?

What is the point in making the new design more accessible to reading when you are making the magazine less accessible for people to buy?

As long as the price was at Rs.500 I used to eagerly wait for the magazine to come out. Cos Rs.500 for me was an opportunity cost in financial planning. Rs.500 was a sacrifice I made for a movie outing with my finance. I used to think – even if I missed a movie with her, that’s fine! I get to read HBR management stuff. She understood.

Now, I can’t give her that reason. I can’t tell her that I sacrificed my time with her for a book which cost Rs.750.

What about the rest of us? What about new managers climbing the corporate ladder who may not have big salary but have big dreams and want to learn management ideas and thoughts from icons of HBR but cant because of the increase in price. Others may get access to HBR cos their HR would be good enough to buy it for them in office. Student’s studying MBA may get access to it from the coll library.

So what happens to the rest of us? Are we to be denied the pleasure of reading HBR?

The Entrepreneur (India edition) is Rs.100. that makes sense. That makes big sense to buy. And the content is good. Not as classy as HBR but good nonetheless.

So here is my big question: Why on earth did you guys raise the price back to Rs. 750?

If you are charging HBR print edition so much, why not give free online access to your articles and archives?

You know what is even more sad? Me not buying HBR won’t make any difference to you. It won’t cause a dent in your brand, sales or the policy you follow.

But hopefully there ought to be more ppl like me out there who will read this blog, nod their head and voice out their concerns as well… That may probably be a wake up call for you guys to rethink your pricing strategy in India.

A Dejetced Big Fan!

Sri Vikas

Mathew Reilley new book

16 Nov

all set to buy and read Mathew Reilly new book http://ping.fm/NIoRd

Linkedin Hires India’s first Employee

16 Nov

Good News. Linkedin hires country manager for India http://ping.fm/Uh5as

The Dream team at 7 Race Course Road

20 May

If i could use one word to describe the results of this election : Beautiful !

It is so heart warming to see India giving a big thumbs to stability and reforms .

Now that Congress is all set to form the govt here is my take on what key cabinet positions should be like :

cm_images_Government

Prime Minister : Dr Manmohan Singh

Principal Economic Adviser to the PM :  Montek Singh Alluwallia

Finance Minister : C. Rangarajan

Commerce Minister : Mr. Kamal Nath

Home Minister : P. Chindambaram

External Affairs Minister : Shashi Taroor

HRD :  Sam Pitroda ( Surprise !.. Surprise !)

Railway Minister : Laloo Prasad Yadav ( Yes, despite the fact that he partially dumped Congress. For the greater common good )

Communications & Telecom Minister : Dayanidhi Maran

Defense Minister : Mani Shankar Aiyar

Panchayath Raj Minister :  Rahul Gandhi

Aviation Minister : Praful Patel

Science and Technology Minister : Kapil Sibal

Rural Development Minister : Sachin Pilot

Micro and Small medium Industry Minister :  Jaipal Reddy

Tourism Minister : Jyothiradithya Scindia

Power Minister : Pranab Mukerjee

Agriculture Minister : Suresh kalmadi

Petroleum Minister : Murali Deora

Law and Justice Minister : Bhradwaj

This is a list of young and experienced group of ministers which i believe can be part of the Cabinet Ministry for the next government .

the accidental Brand Manager

21 Mar

This part of my life was never planned . This part of life of becoming the Brand Manager for BODYFUELZ was as serendipitous as it can come. Becoming a Brand Manager was always part of the plan. Just then I became one a bit too early.

So here I am , Brand Manager of BODYFUELZ. What we do , you ask ? We help some of India’s top sports players, endurance athletes , serious bodybuilders and fitness freaks to reach their fitness goals via performance nutrition.

So we have someone like Sushil Kumar using our highly advanced , bio engineered Aminonutriton products to build lean muscle mass, strength and stamina to reach his peak performance for his game.

We have the Indian Hockey Team use our products like FASTCHARGE and PWRSPORTS to  in their game to build endurance and stamina and prevent fatigue while playing.

We have been helping people develop lean , ripped muscles using our product called MUSCLEMAX .

We enable people in the weight loss program in the most safest , effective manner possible.

And those who connect and buy from us directly either through mail (pmt@bodyfuelz.com), call ( 044-42014141/9884592632) or via facebook community , we give free diet/fitness and nutritional guidance.

Our in-house nutritionist will guide them all round the year.

My Role :

As the Brand Manager I connect with users to help them understand concept of next generation sports nutrition both Online and Offline.

Online –  You can find us here in facebook community –  BODYFUELZ Facebook Community

I believe in the future of social media marrying PR and Viral Marketing .  That is also one of the reasons why i exited from an advertising in industry.

Future  connect :

Starting from now my blog will mirror all that we do in the social media sphere . It would include very precise and practical ideas on building a brand using websites, blogs, rss, social networking, widgets and how to connect that with online PR.

Social Media Chennai Chapter :

I also aim to start a social media group based out of Chennai. A bar-camp – unconference style where i would like to invite brand manager, marketing managers, web designers , chief marketing officers, advertising and public relation executives and the likes.

The agenda would be simple . We will meet to connect and share ideas, best practises, discuss case studies, new trends in the social media sphere and how we can help our clients improve  their reach to their customers.

The only criteria would be that you should be passionate and believer of digital/social media marketing.

Drop in a mail – spartanvikas1983@gmail.com,

call me   – 9884592632

or drop in your comments here and spread the good word.

Look forward to some dynamic response from you guys ..