Tag Archives: google

Google set to launch free Videoconferencing

10 Nov

Google guys never fail to amaze me ..

 

Accoring to this online news Google is all set to launch free Videoconferecing . A threat to Cisco perhaps ?

what i know about social media

1 May

Let me tell you what I dont know first .

I dont know how to code. I hate that !

I know what social media technologies can do . I also  know what are the tools needed to give you great social media campaigns.

For example : I don’t know how to add the Digg code to my word press blog so that i can get that “digg it” tab by editing HTML.But then I know a lot more about how to use digg to get publicity to  content up and running.I don’t know how to create a widget . Google calls them gadgets. But i do know what widgets a brand would need.

You get the picture , dont you ?

I basically focus on how to build relationships between brands and users and then connect users with other users. consumers and customers .

Please remember : your customer is not necessarily your consumer. figure out how . If not , then ask me here . or get in touch. we can collaborate on the thought.

What i would basically do is find out how to build relationships and use the right tools to execute it .

So, if you are brand manager or a marketeer or webmaster, think about what you are doing. are you building relationships or widget applications.

Nothing wrong about building widgets and applications. It is important . But then figure out where you stand before you get into social media.

Crowdsourcing – A disappointment

12 Apr

Oops! Its been a long time since i lasted posted an entry here. Busy with work, getting back home late and being tired and my laptop got screwed up cos of my networking guy.

Anyway, just completed the book Crowdsourcing by Jeff Howe, which was a big disappoitment. I thought it would be a worthy successor to Wikinomics or maybe even a good book on understanding the new media and social networks.

Sadly that was not the case. while the scope of the book was huge and examples/case studies great, the book has too much of unnecessary explanation on stuff unrelated to wom, buzz and social media.

I am giving the book a 1 out of 5 stars .

I am now reading :

Direct from Dell

Killer Differentiators: 13 strategies to grow your brand

Connected Marketing,

and a book on Ecommerce

I plan to read :

The Wisdom of the Crowds

Anatomy of Buzz : Revisited

and, Gurillea PR 2.0

Yesterday I got my hands on :

What I talk about when i talk about running by Haruki Murakami . He is one of my most fav authors .. cant wait to start reading the book … 🙂

Will be back with a proper post soon..

The top 12 books on Innovation and Design by Business Week

19 Dec

Here it is … Finally , we have the list of top 12 books on Innovation and Design for 2008 .

Business Week has a great list here, but has missed out on 2-3 books which could have made it to the list.

Read it here Best Innovation & Design Books of 2008

I have read three of the books in the list-

The Game Changer by Ram Charan and A.G Lafley

The Age of Innovation by C.K Prahalad and M.S Krishnan

The Back of the Napkin by Don  Roam

Want to read :

Groundswell  by Charlene Li and Josh Bernoff

Book that should have made to the list :

The New rules of Marketing and PR by David Scott

Tribes by Seth Godin

Share your thoughts and your list… would love to have opinions here