Tag Archives: chennai

Love what Stray Factory is doing in Chennai

19 May

I just submitted couple of my blog entries at “The Great Indian Blog-ologues” conducted by Stray Factor in collaboration with Indie Bloggers.

Never heard of Stray Factory until  today. Actually, there was an article in The Hindu: Group comes up with innovative exercise in collaborative entertainment which I dint take seriously enough. So, I was definitely in for a surprise when I checked out their site.  I was like , “Hey, these guys are doing something interesting and cool !” .

They are into collaborative entertainment (whatever that means but sounds juicy enough to me). But I guess they are more interested in Theatre than other forms of entertainment at this point.Chennai has a vibrant theater culture anyway.  l would really these guys to succeed in whatever plans they have in the future.

Dint like their website though!  Doesnt have enough info or links are not really working. But hey, These guys have started something new and it will take some time to get things moving .

Great stuff, Stray Factory… Keep going!

check out the competition here : http://www.indiblogger.in/blogologues/

Three subjects I love in my MBA program.

26 Apr

As you all know, I am pursuing my PGDM (part time executive) program at IFMR, Chennai. Love the college and the profs there.

Of the many subjects I learn during this 3 year course, I enjoy 3 in particular. Here is what they are and why:

Organizational Behavior:

One of my favourites. It’s a subject which teaches you how to run the people aspect of any business successfully. It’s about how EQ & iQ can help you work with your team members in complete sync. This course also teaches on traits to be a successful leader, a good team member, or how to recruit the right person for a job, and what kind of HR practises we need to put in place to foster a good culture. OB (as it is usually referred to..) is also about strategies you can put in place to make a company a great place to work .

I learnt the dynamics of group behaviour and , conflicts and negotiations and various other theories on managing teams and on how to become a good manager.

Learning it part-time helps me connect what I learn in class to what is happening in my organization.

Course Materials include case studies and text book : Organizational Behavior by  Robbins, Judge and Sanghi

Economics:

I majored in this subject during my UG . Again, love the subject . There are days when I wish that i had become a pure economist and a researcher than becomea marketing guy. I get to understand the Indian and world economy from Macro and why people but and do what they do from Micro Economics. Through practical examples and theory from Greorgy Mankiew books , I love reading reading up on economics .

Marketing :

The bastard son of Sales.  I am a complete marketing guy. And I love Brand Marketing specialization because I am all about communications and relationships. I have always known that one day I would become  brand marketing and communications guy. I just honed in on digital marketing and e commerce at later stage of my career .

I am not a great fan of advertising but love the idea of building brands through publica relations, BTL, word of mouth and digital .

Why should Shashi go out and Raja still remain?

24 Apr

Will someone please tell me, why did the Congress Govt buck under the pressure of opposition and remove Shashi Taroor over a speculated charge and yet allow a minister like A.Raja to continue function as the Minister of Telecom? Even the CAG has pointed out under in its report that under Raja, the telecom industry has lost hundreds and thousands of crores of money.

Why send off a well educated oxford scholor like Shashi Taroor ? His mistake – trying to help his so called gf .

I would really the Govt of India to answer my question

Review : cottonworld Print Ad, Website and Social Media

22 Apr

Love the new Cottonworld ad which features Ashish Hemrajani, the guy who runs Bookmyshow.com

Why I like th ad?

  • No celebrity.  Real success story. I never really like or believe celebrities are good for brand building unless it for a cause.
  • Check the ad. Look at the tag “comfort zone”. Check out the cop – “Comfort is about being yourself…” The tag line, the copy is in complete sync with a simple ad about the guy wearing a very stylish and yet simple dress.
  • Then you have couple of lines on his success story. You immediately associate the brand with being casual, entrepreneurship, and success and yet are simple and down to earth.
Big Iea : You can be simple and look great and be successful at that .

Simple ad. Great execution.

Big Thought : Makes me want to buy cottonworld dress

My next stop: www.cottonworld.net

Love the website. It is clean white, has great content and again syncs completely with the brand core message (or the latest campaign theme): Casual, celebrating entrepreneurship and success and yet simple and down to earth.

The website features some great success stories of people who follow their heart in did what they wanted to do.

Great ad shots as well!

Kick Ass thought: Someday I would love to be featured in their website

My criticism:

The “club cottonworld” page has very little info on what it is all about. 5% off on any purchase? Conditions apply (as always ) ? Dint really get the idea of it. I wish the website had more info on the loyalty program.

I then moved on to their Facebook fanpage.

As far as I can see, they have a good fanpage running. You have customer testimonials and some good interactivity. But I thought , more can be done to increase the interaction between the brand and the customers.  Maybe they just started the fanpage.

The twitter page is nothing much to write home about.  I see 5 tweets  as I type this post.

Conclusion:

  • Great Print Ad
  • Clean website but wish it had more info on the kind of clother available, price range etc .. ( suggest dell website which has a similar theme on entrepreneurs )
  • Nice fb fanpage
  • But I felt that there is no clear Social Media Strategy in place. It is good to have a fanpage but bad to have it just for the sake of having one without a clear strategy. In the long run things will get blurred. So , they need to have a vision for social media .

If you like the post or the brand, may I request the reader to share it with others? You can share it it twitter , facebook or delicious

The Man Who Destroyed India’s Wireless Industry

27 Mar

You are looking at the caricature of the man who singlehandedly destroyed India’s mobile wireless industry. Let us thank him for the following :

  • For unleashing corruption and siphon of thousands of crores of money unprecedented  and unheard of  in the history of  Telecom Industry anywhere in the world.
  • For pushing India back by 10 years in 3G technology when cities around the world are ushering  4G.
  • For redfining the definition of bureaucracy bullshit in the most extreme scale possible.

Kudos to the dude …

Note : In case you see merit in my post why not post it in your social networking profiles like facebook,orkut,twitter or any other social book marking sites like digg,delicious or stumble upon ? Awareness leads to healthy and honest opinions and debates and may lead to a change. You do want CHANGE, don’t you ?

Speaking at the Indiblogger.in meet on Social Media

21 Mar

Speaking at the Chennai Indiblogger.in meet at the GRT Convention center on 20th March 2010 . Meet to connect bloggers in Chennai and  to discuss on Traditional Media Vs New Media.

Great discussions and debates

wanna connect with Web marketing company from chennai

29 Nov

wnt to meet a complete web design/SEO/PPC comp from chennai. pmt@bodyfuelz.com r @spartanvikas Tweet