Tag Archives: viral

aaah! clarity finally.. In my journey

15 Apr

You know .. I just figured how i am gonna drive business in my company. Havent even informed Ryan yet. You know .. Ryan , Business Head for BODYFUELZ – my boss.. So he had asked me this question the other day – Vikas , how are you gonna drive business in this company ?

Been mashing up my thoughts for a quiet a while now . Actually a month . Close to a month …

Well , when i did figure out I kinda had this englightment inside me . Like this – “Boom! thats It ! This is what i want to do . this is what i should be doing. this what i am good at . Or i could be good at but not yet there.”

So ahem .. here is what  I would be doing with my future . At least the discipline I gonna dedicate my career.

I will put it in points just in case i read this blog couple of months from now when i need direction.

– Economics + Digital Media : I am trained economist. Rather : trained to understand economics. So no matter what others think ,  I tell ya folks,  Economics is so KOOOOl! Seriously it is .. It makes you compare and understand and figure out how a consumer spends or how he/she is likely to spend, with the money earned. It is fasicnating. It is human drama and it is has all the ingredients to make it a pot-boiler.

Now if I marry economics to digital media , you have a Blue Market Career. Fancy words, fancy titles .. you know the drill!

–  Social Media Communitions : You have heard of social media marketing but this is new. Social Media Communications is the package of social media technologies , corp comm and public relations. I haven tried it yet but something tells me ( it is the guts i say , MIND IT!) that this concept is gonna rock.

–  E Business : Get the word right . It is not e- commerce. It is E- Business. Watch this space to know more on what is the difference between the two.

– Connected Marketing : Word of Mouth, Viral  and Network hubs. String them together and you have a great campaign. Figure out a way to convert that to sales. Man, you will rock the boat!  You know,  I actually wanna rock my life, my relationships and my company once in a while .. Shake out the toxins and bring in fresh air. It will do good.

Word of Mouth : This is repetative. But I love this concept so much  that it needs to be revisted in my list.  If i can crowd source, buzz market, social network, tech process, thought lead, create hubs and start a wom plague then connect with a sale. I get done more with less.

heads up : Digital Branding is here to stay . What it lacks is a  Jermiah kind of a guy who will walk the talk and talk the walk. I mean , who is will  talk about it ( become a thought leader… ) and walk the talk ( …and show how it is done) . I am gonna be that guy or die trying . I am no technologist . I dont code. I observe  ( i am a buddhist by practise you see..) and i will be the “watcher” and then make my move from behind the scenes .

What will happen in future with these ideas ? Dont know.  Dont care.. but this is me now ..

Right now reading : The New Rules of Marketing and PR

18 Dec

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Went to Landmark book store, Spencer Plaze, yesterday and picked up The New Rules of Marketing and PR by David Meerman Scott.

With this , the total number of books in my library collection goes up to 1753. Quite an impressive number huh ? 🙂

Well 3 reasons why i had to lay my hands on this book :

  • I am Social Media Marketing evangelist. I got infected with  Social Media bug and quiet sure it aint gonna leave my system for a long , long time to come.
  • This book comes highly recommended . The gurus of PR, Marketing and Social Media swear by it . It stands next only to Groundswell: Winning in a World Transformed by Social Technologies by by Charlene Li, Josh Bernoff ( Authors are from Forrester Research body).
  • I seem to have lost interest in Advertising for reasons i cant share it here . But after much reading and analysis of the trends in new age media and marketing , i believe Integrated PR and Corporate Communications coupled with social media tools helps in building brands and deals with image and crisis management in a much ethical and effective way. And no, this is not a crib out of bookish knowledge . I have seen my friends ( i will have to name them here : Anu, Shraddha, Nikhila …from a very reputed PR firm ) work so well with brands using PR as a very effective tool. I am not belittling advertising at all. I think advertising is great but not if it just about writing greats ads which at the end of the day dont sell the product.

I love the concept of building brands . There is something awe-inspiring in the process of brand building that cant be explained here  and it is something you have to experience it yourself. I just decided that advertising is not the way i would like to explore the concept of branding.  PR with effective marketing strategies will unleash the potential brand in a much better way.

If you are into social media or believe in the concept of digital branding – social media, Integrated PR, corporate blogging etc , then here are few recommendations you may want to read :

The Anatomy of buzz by Emanuel Rosen

Buzz Marketing by Mark Hughes

Connected Marketing by Justin Kirby

The Black Swan by Nassim Nicholas Taleb

Purpule Cow by Seth Godin

The Fall of Advertising and the rise of PR by Al Rise and Laura Rise

Corporate Blogging by Debbie Weil

Wikinomics by Don Tapscott and Anathony D Williams

(ps: this is not an all inclusive list .. i will update as and when i write more posts on social media, PR , Marketing and Branding)

You guys are most welcome to drop in with your book reading suggestions, criticism … anything ..