the accidental Brand Manager

This part of my life was never planned . This part of life of becoming the Brand Manager for BODYFUELZ was as serendipitous as it can come. Becoming a Brand Manager was always part of the plan. Just then I became one a bit too early.

So here I am , Brand Manager of BODYFUELZ. What we do , you ask ? We help some of India’s top sports players, endurance athletes , serious bodybuilders and fitness freaks to reach their fitness goals via performance nutrition.

So we have someone like Sushil Kumar using our highly advanced , bio engineered Aminonutriton products to build lean muscle mass, strength and stamina to reach his peak performance for his game.

We have the Indian Hockey Team use our products like FASTCHARGE and PWRSPORTS to  in their game to build endurance and stamina and prevent fatigue while playing.

We have been helping people develop lean , ripped muscles using our product called MUSCLEMAX .

We enable people in the weight loss program in the most safest , effective manner possible.

And those who connect and buy from us directly either through mail (pmt@bodyfuelz.com), call ( 044-42014141/9884592632) or via facebook community , we give free diet/fitness and nutritional guidance.

Our in-house nutritionist will guide them all round the year.

My Role :

As the Brand Manager I connect with users to help them understand concept of next generation sports nutrition both Online and Offline.

Online –  You can find us here in facebook community –  BODYFUELZ Facebook Community

I believe in the future of social media marrying PR and Viral Marketing .  That is also one of the reasons why i exited from an advertising in industry.

Future  connect :

Starting from now my blog will mirror all that we do in the social media sphere . It would include very precise and practical ideas on building a brand using websites, blogs, rss, social networking, widgets and how to connect that with online PR.

Social Media Chennai Chapter :

I also aim to start a social media group based out of Chennai. A bar-camp – unconference style where i would like to invite brand manager, marketing managers, web designers , chief marketing officers, advertising and public relation executives and the likes.

The agenda would be simple . We will meet to connect and share ideas, best practises, discuss case studies, new trends in the social media sphere and how we can help our clients improve  their reach to their customers.

The only criteria would be that you should be passionate and believer of digital/social media marketing.

Drop in a mail – spartanvikas1983@gmail.com,

call me   – 9884592632

or drop in your comments here and spread the good word.

Look forward to some dynamic response from you guys ..

Innovation is the key to social media marketing not random banner ads

The article Advertisers face Hurdles on Social Networking Sites in The New York Times is once again bringing to light on the fact that putting up banner ads and fan page in social networking sites need not be entirely successful. Being a social media evangelist myself, i echo same point here as well.

Putting up in-expensive banner ads or creating a fan page is not good enough. The users will sign up/become a member of the fan page just to show their solidarity to the brand. Fair enough. But that is not branding .

Branding is all about reinforcing the name of an existing brand and the product or luring in new customers to buy the brand. To put in simple language , that is.  Bottom line .. all this is done is to increase sales.  Dynamic banner ads is not the solution for that .

One thing is that social media marketing and networks are at a very nascent stage. In order to leverage social media companies should find much better ways to use social networks in branding and lead generation.

One good way is to start a blog ,connect with relevant bloggers and run a viral campaign. Implement multiple viral/buzz/online word of mouth marketing campaigns and learn from trial and error method. But make sure there is one “BIg IDEA” behind every campaign which is run. For this , the marketing teams should innovate and launch highly customized products to users and propagate it without being intrusive and irritating.