Tag Archives: new year

An open letter to HBR team

1 Jan

To,

India Today Group and the HBR team

Extremely sad and shocked at the increase of the price of HBR from Rs.500 to Rs.750! Not sure why this suddenly increase in price. Is it cos of the new design or because it is a double issue or it is New Year?

What is the point in making the new design more accessible to reading when you are making the magazine less accessible for people to buy?

As long as the price was at Rs.500 I used to eagerly wait for the magazine to come out. Cos Rs.500 for me was an opportunity cost in financial planning. Rs.500 was a sacrifice I made for a movie outing with my finance. I used to think – even if I missed a movie with her, that’s fine! I get to read HBR management stuff. She understood.

Now, I can’t give her that reason. I can’t tell her that I sacrificed my time with her for a book which cost Rs.750.

What about the rest of us? What about new managers climbing the corporate ladder who may not have big salary but have big dreams and want to learn management ideas and thoughts from icons of HBR but cant because of the increase in price. Others may get access to HBR cos their HR would be good enough to buy it for them in office. Student’s studying MBA may get access to it from the coll library.

So what happens to the rest of us? Are we to be denied the pleasure of reading HBR?

The Entrepreneur (India edition) is Rs.100. that makes sense. That makes big sense to buy. And the content is good. Not as classy as HBR but good nonetheless.

So here is my big question: Why on earth did you guys raise the price back to Rs. 750?

If you are charging HBR print edition so much, why not give free online access to your articles and archives?

You know what is even more sad? Me not buying HBR won’t make any difference to you. It won’t cause a dent in your brand, sales or the policy you follow.

But hopefully there ought to be more ppl like me out there who will read this blog, nod their head and voice out their concerns as well… That may probably be a wake up call for you guys to rethink your pricing strategy in India.

A Dejetced Big Fan!

Sri Vikas

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At the Sunset of 2008

30 Dec

2008 ends on a sad note. The world has plunged into recession . Maybe we can venture a bit further and say – Depression. But then world economy is  at the end of the day  nothing but money and employment. That is OK. As a rule, whatever goes up has to come down. So we will be back to normal in no time.

what is sad is the massacre of Gaza. I was reading an article in The Hindu today on how a father of age 47 was preparing the funeral of his 2 sons aged 18 and 25. And I think. What is the kind of grief should he be going through? what will happen to his New Year ? What about his plans, dreams, wishes he would have had for his family?

How can you pacify a father who would have spent the best part of his life raising his children filled with dreams and aspirations , only to be taken away by a missile ? what happens to the hard work he would have put for the past 30-40 years where he would have sacrificed a lot to see his kids happy? Why should the world be so cruel to a man who had nothing to do with geo-politics or militancy or terrorism ?

As a fellow human being , what answers do I have for him ? This tragedy was not by nature. If it was of nature’s doing then there is no need for any justification. It was nature doing its work to bring balance. But then this monstrosity is man-made. I am as responsible for his sons death as the people sitting in Israel war cabinet deciding when and where to launch the next strike.

Can the US govt explain to me , why is Israel using bunker busting bombs ( the most devastating non-nuclear bomb) in a city filled with civilians? It is not a battleground . Can the US govt tell me How can they call Iran, North Korea, Iraq as Axis of Evil when the nations who are indulged in the killing are the Us and its Allies? What logic and justification is there in killing innocents ? How can they snuff out the future of a child and yet call themselves victims of terrorism? Haven’t you guys avenged enough for Sept 11?

I haven’t come up with any resolutions yet. But I ask myself today. How can I devote my life so completely to someone and make that person happy no matter what happens around me ? To what extent can I go to sacrifice my happiness to keep others happy? How should I define such a life ?