Tag Archives: IPL score

TOI Sleaze Journalism – Is this a way to build a brand?

17 Apr

Sleaze Journalism by TOI

Sleaze Journalism by Times of India :

TOI it is all about sensationalism and sleaze reporting and promoting to increase readership and TRP ratings. Why use the word SEX in this ad just because a glamorous lady is involved in the current IPL controversy? Why create such sleaze journalism? Why waste paper unnecessarily for printing this edition? Crest edition contains nothing by useless content and loads of advertisement to make money and mislead people .

The question I am asking : Is this how a national brand should behave ? Is this how you build brand reputation ?

Using the word SEX is to gain eyeballs to increase readership ratings is the most disgusting and unethical way to promote brand …

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