Tag Archives: grooming

Review : cottonworld Print Ad, Website and Social Media

22 Apr

Love the new Cottonworld ad which features Ashish Hemrajani, the guy who runs Bookmyshow.com

Why I like th ad?

  • No celebrity.  Real success story. I never really like or believe celebrities are good for brand building unless it for a cause.
  • Check the ad. Look at the tag “comfort zone”. Check out the cop – “Comfort is about being yourself…” The tag line, the copy is in complete sync with a simple ad about the guy wearing a very stylish and yet simple dress.
  • Then you have couple of lines on his success story. You immediately associate the brand with being casual, entrepreneurship, and success and yet are simple and down to earth.
Big Iea : You can be simple and look great and be successful at that .

Simple ad. Great execution.

Big Thought : Makes me want to buy cottonworld dress

My next stop: www.cottonworld.net

Love the website. It is clean white, has great content and again syncs completely with the brand core message (or the latest campaign theme): Casual, celebrating entrepreneurship and success and yet simple and down to earth.

The website features some great success stories of people who follow their heart in did what they wanted to do.

Great ad shots as well!

Kick Ass thought: Someday I would love to be featured in their website

My criticism:

The “club cottonworld” page has very little info on what it is all about. 5% off on any purchase? Conditions apply (as always ) ? Dint really get the idea of it. I wish the website had more info on the loyalty program.

I then moved on to their Facebook fanpage.

As far as I can see, they have a good fanpage running. You have customer testimonials and some good interactivity. But I thought , more can be done to increase the interaction between the brand and the customers.  Maybe they just started the fanpage.

The twitter page is nothing much to write home about.  I see 5 tweets  as I type this post.

Conclusion:

  • Great Print Ad
  • Clean website but wish it had more info on the kind of clother available, price range etc .. ( suggest dell website which has a similar theme on entrepreneurs )
  • Nice fb fanpage
  • But I felt that there is no clear Social Media Strategy in place. It is good to have a fanpage but bad to have it just for the sake of having one without a clear strategy. In the long run things will get blurred. So , they need to have a vision for social media .

If you like the post or the brand, may I request the reader to share it with others? You can share it it twitter , facebook or delicious

Advertisements