TOI Sleaze Journalism – Is this a way to build a brand?

17 Apr

Sleaze Journalism by TOI

Sleaze Journalism by Times of India :

TOI it is all about sensationalism and sleaze reporting and promoting to increase readership and TRP ratings. Why use the word SEX in this ad just because a glamorous lady is involved in the current IPL controversy? Why create such sleaze journalism? Why waste paper unnecessarily for printing this edition? Crest edition contains nothing by useless content and loads of advertisement to make money and mislead people .

The question I am asking : Is this how a national brand should behave ? Is this how you build brand reputation ?

Using the word SEX is to gain eyeballs to increase readership ratings is the most disgusting and unethical way to promote brand …

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One Response to “TOI Sleaze Journalism – Is this a way to build a brand?”

  1. Johnny Peepers April 17, 2010 at 3:24 am #

    Maybe it has something to do with advertiser revenue. I noticed in the U.S. that People Magazine and Cosmopolitan use the “S” word a lot too in their publications. I agree it is unseemly.

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