Now majority of Journalist depend on Social Media for story research

1 Feb

I have always favored Public Relations, Digital PR and Advertising over traditional forms of advertising. While  social media picked speed in the west , India took its time. Today, India is absorbing social media and internet at break neck speed.

It is then heartwarming to see this report by Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations which found that an overwhelming majority of reporters and editors now depend on social media sources when researching their stories. Among the journalists surveyed, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter. The survey also found that 61% use Wikipedia, the popular online encyclopedia.

While this report is based on journalist out of US, I am not sure to what extent PR people  use social media and digital pr tactics nor do I have any info on how journalists consider to use social media, websites, twitter and other digital platforms to search and research on their news.

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