Archive for December, 2008

At the Sunset of 2008

2008 ends on a sad note. The world has plunged into recession . Maybe we can venture a bit further and say – Depression. But then world economy is  at the end of the day  nothing but money and employment. That is OK. As a rule, whatever goes up has to come down. So we [...]

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12 steps to successful PR campaign by Stephen Davies

I stumbled upon this interesting article on Public Relations and I thought I would share it here .
Stephen Davies of 3W PR writes on 12 steps to a successful PR Campaign.
Read on…

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Big Retail Store Vs Mom-Pop store – who wins?

Here is a reason why mom and pop stores are gonna to stay for a long time to come in India.
Was getting back home around 10 pm today.
There is a Heritage Fresh retail store near to my house. I always stop by to pick a Tropicana juice pack before i head home . Usually i [...]

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Amir Khan gymn workout pics for Ghajini

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Books I am reading right now …

The New Rules of Marketing and PR by David Meraman Scott
Tribes by Seth Godin
Outliers by Malcolm Gladwell

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We almost missed the Health Care : KPMG-CII report

We did .. dint we ?
So here is Big Question – How many of you guys read the India Health Care marketing report released by KPMG ?
No , I am not talking about the press article on the relase of such a report . I am talking about reading the actuall report. I bet , [...]

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Read Paul krugman for simple economics

Listen, don’t read Paul Krugman because he won the this year’s Nobel for Economics. For  a commoner  like you and me , whatever he wrote and published on trade theory based on Keynesian concepts will go way out of head.So don’t read him because he won the Nobel prize.
But if you still show bravado then [...]

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How Dell uses social media as PR tool

Dell Inc is one of the top companies who have used social media and corporate blogging as an effective PR tool for marketing and driving sales.
Here is an article on how Dell does it   from PR communication blog
Dell Drives The Social Media CRM Market
I think Dell has one of the best website in [...]

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The top 12 books on Innovation and Design by Business Week

Here it is … Finally , we have the list of top 12 books on Innovation and Design for 2008 .
Business Week has a great list here, but has missed out on 2-3 books which could have made it to the list.
Read it here Best Innovation & Design Books of 2008
I have read three of [...]

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How the Rs 10 soup selling gal gets its right and Satyam doesn’t on customer service

The race to MBA degree is mind boggling. In India especially, it is craze sometimes rivaled only to cricket. You can see it for yourself the hordes of mba wanna- be’s and the media coverage peak during the Nov-Jan season every year. What a spectacle to watch . Almost every magazine worth its salt come [...]

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