Social media: Listen less and sell more (page 3 of 3) – iMediaConnection.com

“2010 , Marketing guys should start using social networks to sell more and not just sit with engagements “

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Advertising Vs PR :Chevy Beat Vs Tata Nano

Saw the Chevy Beat today! Not really a looker as I assumed it to be. Once again realize that TV and Print Ads is shit load of crap info with glamour which they call “Creative”.

The Beat looked all great, peppy and big in Tv and Print Ads. I went Gung-ho with my friends saying – “Beat is gonna rock the Indian roads “and all that jazz. Until I saw it today!

The Beat looks small. It is only the ads which make the car look big, compact and awesome. The Print and TV advertising is also very misleading.

Consider Tata Nano. The biggest viral campaign was set when Mr.Ratan Tata said “an Rs.1 lac car”. And, made it frenzy when the car was launched and Mr Ratan said “A promise is a promise”.

Then Nano went for a publicity blitzkrieg. It looked small, so-so cute and really vulnerable when it was shown in TV and newspaper articles. When it was released and when you see them today on Indian the car looks really cute, formidable to ready to handle the curves and bumps of the Indian roads and more than that. The car:  Under promised and Over-delivered.

Best part: Not a shred of advertising money spent on Tata Nano. It was purely viral, tact public relations and what Seth Godin will call “an idea virus: a purple cow”.

Big Takeaway: If you want to launch products then I suggest that you have great or rather an Outrageous Idea. A viral theme and get into Publicity than Big Money Advertising. The era of mass advertising in gone guys…

Aint gonna have my heart beat when I see the Beat now.

Now majority of Journalist depend on Social Media for story research

I have always favored Public Relations, Digital PR and Advertising over traditional forms of advertising. While  social media picked speed in the west , India took its time. Today, India is absorbing social media and internet at break neck speed.

It is then heartwarming to see this report by Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations which found that an overwhelming majority of reporters and editors now depend on social media sources when researching their stories. Among the journalists surveyed, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter. The survey also found that 61% use Wikipedia, the popular online encyclopedia.

While this report is based on journalist out of US, I am not sure to what extent PR people  use social media and digital pr tactics nor do I have any info on how journalists consider to use social media, websites, twitter and other digital platforms to search and research on their news.

Gt the new HBR. Sad they raised their price.Open blog post to HBR- http://ping.fm/cV4Gk

An open letter to HBR team

To,

India Today Group and the HBR team

Extremely sad and shocked at the increase of the price of HBR from Rs.500 to Rs.750! Not sure why this suddenly increase in price. Is it cos of the new design or because it is a double issue or it is New Year?

What is the point in making the new design more accessible to reading when you are making the magazine less accessible for people to buy?

As long as the price was at Rs.500 I used to eagerly wait for the magazine to come out. Cos Rs.500 for me was an opportunity cost in financial planning. Rs.500 was a sacrifice I made for a movie outing with my finance. I used to think – even if I missed a movie with her, that’s fine! I get to read HBR management stuff. She understood.

Now, I can’t give her that reason. I can’t tell her that I sacrificed my time with her for a book which cost Rs.750.

What about the rest of us? What about new managers climbing the corporate ladder who may not have big salary but have big dreams and want to learn management ideas and thoughts from icons of HBR but cant because of the increase in price. Others may get access to HBR cos their HR would be good enough to buy it for them in office. Student’s studying MBA may get access to it from the coll library.

My HBR copy Jan 2010

jan2010 and Dec 2009

Entrepreneur Dec 2009

So what happens to the rest of us? Are we to be denied the pleasure of reading HBR?

The Entrepreneur (India edition) is Rs.100. that makes sense. That makes big sense to buy. And the content is good. Not as classy as HBR but good nonetheless.

So here is my big question: Why on earth did you guys raise the price back to Rs. 750?

If you are charging HBR print edition so much, why not give free online access to your articles and archives?

You know what is even more sad? Me not buying HBR won’t make any difference to you. It won’t cause a dent in your brand, sales or the policy you follow.

But hopefully there ought to be more ppl like me out there who will read this blog, nod their head and voice out their concerns as well… That may probably be a wake up call for you guys to rethink your pricing strategy in India.

A Dejetced Big Fan!

Sri Vikas

jst took a break to watch str news.they r discng Priyanka chpra’s bob cut fr her nw movie ! disgusting!

did you know BODYFUELZ makes more than 1 lac sales completely through social media marketing activities

Exmp of a Vision : This is what you get when you build a Niche Brand : Sprinkles Cupcakes . Love what these guys are doing:http://ping.fm/BvaGW

It is my biggest vision that one day (if possible) I will make BODYFUELZ the most niche Performance Nutrition company ever built in India

wanna connect with Web marketing company from chennai

wnt to meet a complete web design/SEO/PPC comp from chennai. pmt@bodyfuelz.com r @spartanvikas Tweet